Forge Cattle Company
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The mission of Forge Cattle
Company is tri-fold:
1.
Produce a quality
product
2.
Generate profit
from production
3.
Enjoy the process
and the results from enacting objectives one and two!
1.
Produce a quality product
In achieving the first
objective, it is necessary to begin by educating ourselves about product and
quality.
What is the product we are
dealing with in the cattle business?
Obviously, we are dealing with cattle, beef cattle to be specific,
Registered Polled Herefords, to be exact.
But what is the “telos,” or “ultimate purpose” of cattle?
Well, the telos for most beef
cattle is human consumption!
At Forge Cattle Company we
are not only concerned with the ultimate end of our cattle but we are concerned
with the process toward that end, as well!
We read in Genesis 1:24-25
Then God said, “Let the earth bring forth all kinds of living creatures:
cattle, creeping things, and wild
animals of all kinds.” And so it
happened, God made all kinds of wild animals, all kinds of
cattle, and all kinds of creeping
things of the earth. God saw how
good it was. (NAB, emphasis added)
And then in Genesis 1:26,
we read
Then God said: “Let us make man in our image, after our likeness.
Let them have dominion over the fish of the sea, the birds of the air,
and the cattle, and over all the
wild animals and all the creatures that crawl on the ground.” (NAB,
emphasis added)
So, there you have it: God
creates cattle, recognizes their goodness, and gives us human beings dominion
over them. That means we have a
responsibility to tend to the cattle that God has given us dominion over.
It is in the “tending to”
area that Forge Cattle Company (FCC) focuses much effort.
Our philosophy in this regard can be summed up as follows:
The quality of the product can not simply equate to taste, tenderness, marbling,
profit, etc. Quality of product
must also apply to quality of the
production process. This may or
may not improve the other quality categories, such as taste, tenderness, profit,
etc., but it does improve the manner in which we fulfill the Divine mandate of
exercising dominion over the cattle.
FCC, therefore, is
committed to offering a quality production process within its operations.
To that end, FCC is dedicated to providing the following for its herd
animals:
·
Daily animal
inspection
·
Supplemental
feeding programs
·
Habitual Grooming
programs
·
Regular
Veterinary Care
·
Responsible
breeding practices
What makes for a quality
product? The answer to this
question is contingent upon the wants and needs of the consumer because the
consumer ultimately judges what qualifies as quality.
The consumer, however, may
represent different categories of demand that must be addressed.
For example, do you want to produce the best quality beef for food
consumption or do you want to produce the best quality beef for handling,
showing and then, ultimately, consumption?
In its cattle production
operation, FCC maintains focus on both consumer targets: desire for
quality in show and desire for
quality in chow!
We do this by carefully selecting animals for our herd that represent the
best in contemporary elite breeding techniques that cull genetic deficiencies in
favor of proven genetic traits recognized by today’s judges in the ring.
In layman’s terms: we go for the moos that look and taste the best, i.e.,
big butts, clean lines and beefy frames!
2.
Generate profit from production
In regards to the second
mission objective of generating profit from production, it is our belief and
experience that the intelligent and discreet consumer appreciates a fine product
and knows well the adage: “You get what you pay for!”
While FCC cattle may sell for a little on the high end, you do get what
you pay for…a high end product.
·
FCC cattle are
gentle, making management of them easier and less costly (no damaged fences,
barns, etc. from unruly beasts).
·
FCC cattle are
genetically designed to grow full and grow fast, thus improving price per pound
at the sale.
·
FCC bulls are
virile and fertile! They will “git
it done!”
We recognize, however, that
not all profit from production will be in the form of dollars and cents.
Remember what Jesus himself says: “What profit does he show who gains the
whole world and destroys himself in the process?” (Luke 9:25 NAB).
This statement buttresses
well the philosophy of our production process outlined earlier.
But, make no mistake about
it: FCC is in business to provide a product to a discerning clientele and
subsequently reap a financial recompense for its hard work in producing and
providing a premium product.
3.
Enjoy the process and the results of enacting objectives one and two!
This final objective of the
Forge Cattle Company mission is the easiest to achieve.
Working with these amazing
animals, namely, the Registered Polled Hereford, is nothing short of
exhilarating. Each animal has his
or her own distinct personality.
Adjusting to their daily needs and wants is a constant job.
Fortunately, their daily needs and wants consist primarily of feeding!
Other areas of enjoyment
and satisfaction include networking with other
As FCC continues to fulfill
its mission objectives rest assured that objective three is fulfilled in the
process!